TV commercial Defined:
A TV commercial is a fundamental form of advertising that is broadcasted through the television to market a product or effectively reveal the product or service’s characteristics to a specific demographic or consumer base. A TV commercial provides a significant form of revenue and funding for the majority of privately owned television networks.
In general, a TV commercial is a brief that will range in length from a few seconds to several minutes—a longer TV commercial, known as an infomercial will typically last between 30 minutes to one hour. Regardless of their length, all TV commercials are created, developed, and subsequently aired to promote a wide variety of products or services that are typically marketed to individual consumers or business platforms.
A TV commercial is used to spark interest in a product or service; without these influential and dominant forms of advertisements, the majority of companies and their respective products and services would not maximize their ability to reach various consumer bases.
A TV commercialis a regulated form of advertising; all TV commercials in the United States are placed under the restrictions of the FCC.The FCC institutes regulations to ensure that aTV commercial does not market illegal products, use foul language, or solicit violence in any fashion. Additionally, subliminal messaging or misleading an audience about the characteristics of the underlying product is also deemed illegal. As a result of these restrictions, all TV commercials must maintain the integral aspects of advertising in general.
Characteristics Associated with TV commercial:
To persuade consumers, a TV commercial will incorporate catchy jingles or catch-phrases to generate a sustained interest in the underlying product or service. To generate interest, aTV commercial may also pawn gags that appear in periodicals, television shows, comics, literature, films, or any other forms of media. The goal of aTV commercial is to leave a lasting image on a consumer base; aTV commercial will attempt to achieve this feat by using rhetoric or visuals that “stick” in a consumers mind.
To persuade consumers to purchase or research a particular good or service, a TV commercial will often use humor as a tool to carry their initiative. A TV commercialis typically instituted and created by advertising agencies; these companies will develop a TV commercial based on the underlying product and the manufacturer who produces the product. To capture the minds of a viewing audience, advertising agencies will often incorporate animated skits or colorful pictures to market a particular product or service.
A TV commercialis often created in alignment with the underlying product; the mechanisms or characteristics of the particular TV commercial are derived off the intended demographic. For instance, if a company is marketing a basketball shoe, the advertising agency in charge of creating the television commercial will incorporate a genre that is appropriate for a younger or basketball-drive demographic. The alignment of characteristics in-tune with a particular demographic is crucial when an advertising agency creates a television commercial.